Yap Formatter
Fill in five beats, typed or said out loud. Get back the script, a score and whether it is worth filming.
Fill in the five beats in rough, typed or said out loud, and leave any you have nothing for. It writes the script from them, in your own words, with each beat scored out of 10 and a verdict on whether to film it.
Every yap, five beats
Hover or tap a beat for its test.
If you have got forty videos filmed and six of them posted,
you do not have a content problem. You are scared,
Left out: it runs on Tom's own channel. Your early videos add one line here.
Post all 34 this week.
A bad video that gets no views costs you nothing. Thirty four unposted ones cost you four months.

Made by
Tom Sharman
Founder, The Content Operators
Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses, building the strategy, systems and teams. His work has produced 2B+ views.
- 12years in the creator economy
- 2B+views across every platform
- 410M+long form views produced
Case studies
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Sam Stoffel 0 to 500,000 followers in 10 months, mainly Instagram, then TikTok. -
Niko Omilana 47,563,094 long form views on I Pranked America's Most Racist Man. -
TheBurntChip Top 3 most watched videos on the channel are our format, the 24 Hour YouTuber Race. -
Ben Heath Number one trending money community on Skool, and sixth trending globally. -
Secret Leaders Number 2 in the UK Business podcast charts, behind The Diary of a CEO. -

Niko Omilana and JiDion 78,198,860 views across The Biggest Menace, seven episodes and the trailer. -

Ellevens Esports and Gareth Bale A World's first in-game shirt sponsorship in FIFA history, Duracell x Ellevens. -
Niko Omilana 29,996,382 long form views on SNEAKING Into KSI's Boxing Match, Niko inside a Prime bottle. -

Combat Gaming and Mason Mount 10,000,000+ live views across three charity events, with 150+ celebrities, creators and pro players. -
TheBurntChip 3,550,114 views on a two-part, Top Gear style tuk tuk race across Sri Lanka. -
XCAD Network Times Square XCAD Network's first flagship live event, streamed from the square on 16 June 2022, produced by New Waves, Who Dis? -

Xbox and LG $1,000,000 Forza Horizon 5 launch campaign across Xbox and LG, with Vikkstar, James Buckley, Aarav and Benny Central.
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Clash of Creators 330,000 live viewers on the debut event, featuring some of the biggest creators in the UK. -
Katie Price Control the press Every upload tailored to land 7 news articles a week. -

Rebel FC and Calfreezy Feature-length documentary about the Wembley Cup with Calfreezy. -
Tyro Magazine 40% of UK students reached every month, with 350 student writers and three staff. -
Angels Management $750,000 revenue in year one, 23 exclusive creators, margins above 50 percent.
















